Two Of The Best Places For Christian Community Advertising
COVID-19 caused many churches to close their doors, cancel extra events, and require members to attend services from home. Even after churches reopened, people have been very slow to return. These facts make Christian community advertising even more critical than ever. Not only do you, as the church, need to attract new people from the community to your events, but you also need to attract your old members back. But where is the best place to spend your time, effort, and money on advertising? Here are a couple of suggestions.
1. Social Media
Take a look around. You will be hard-pressed to find someone who does not have one or more social media accounts. Smartphones have created a sense of instant connectivity that most people are a part of. The average social media user spends 2.5 hours daily in front of their screen.
While there are numerous social media platforms, some of the most popular ones include the following:
- Facebook (Meta)
- TikTok
- Snapchat
- Google Ads
The wide variety of social media platforms allows you to use a wide range of formats involving both sight and sound. For example, you can post announcements on Facebook followed by short-form videos on TikTok or Tweets on Twitter.
Always remember that different forums will reach other groups of people. You may even want different ministries to have their pages. Each group can advertise more detailed information about their specific programming. Various platforms will allow you to drive traffic from one site to another.
Social media can also be very cost-effective. While managing numerous social media accounts takes time, very little financial investment is required for this form of advertising.
2. Christian Radio
People spend tremendous amounts of time in their vehicles, at home, and at work listening to their radios. Christian radio advertising reaches believers and non-believers alike. Some non-believers are looking for opportunities to learn more about Christianity, while some believers are looking for a church home or church activities.
Christian radio provides you with a large audience diverse audience of whom you will have their undivided attention. For the brief time your advertising airs, you are usually not competing with any other medium. In one minute or less, you can get your message to more people than you and your congregation can reach in months.
Christian-owned business advertising is cost-effective. You can buy more radio spots than you can on television and reach more people than you will through newspapers.
For more information about Christian community advertising, contact a local company.
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